This means that your website needs to contain certain key words or phrases that will allow the search engines to find your website relevant to your niche, or area of business. If you own a water sporting goods store, you don’t want to have ad copy relating to bicycles or camping. Your website needs to be relevant to what your customers are looking for. I can test your site and offer suggestions in improving your relevancy to the search engines. This will improve your page rankings and increase traffic. We already know what that means.
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